Building ventures that actually work in real markets
We started fivaloneriq in early 2023 because we kept seeing the same pattern. People had solid business concepts but struggled to navigate the financial side of venture building. So we decided to do something about it.
How we approach venture finance differently
Most financial advisors tell you what you should do. We prefer showing you how things work, then letting you make informed decisions. Our educational approach started when one of our clients said they'd rather understand the model than just follow recommendations.
That conversation changed everything. Now we spend time teaching the frameworks we use. You'll learn how to evaluate funding options, structure financial partnerships, and plan for realistic growth timelines.
- Direct guidance on funding structures that fit your specific situation
- Practical workshops scheduled throughout fall 2025 and early 2026
- Real case studies from ventures we've worked with across Canada
- Tools for evaluating financial decisions without constant advisor dependence
Three principles that guide everything we do
We've refined our approach over two years of working with ventures at different stages. These aren't theoretical concepts. They're lessons we learned from actual client experiences.
Teach the system first
Before we recommend anything, we explain how venture financing works in the Canadian market. You'll understand why certain structures make sense for specific situations. Our September 2025 workshop series covers this in detail, walking through actual funding scenarios from businesses in BC and Ontario.
Show realistic timelines
Building a financially sustainable venture takes time. We map out what the next 18-24 months might look like based on your current position. No shortcuts or inflated projections. Just honest assessments of what's achievable when you follow proven financial planning methods.
Build long-term capability
Our goal isn't creating dependency on advisors. We're focused on developing your financial literacy so you can evaluate opportunities independently. The study materials we're launching in November 2025 reflect this approach, offering practical frameworks you can apply to your specific venture context.
People behind fivaloneriq's approach
Reuben Talfryn
Founder & Lead Educator
Reuben spent eight years in corporate finance before realizing he preferred teaching people how to think about money rather than managing it for them. He's been developing educational frameworks for venture financing since 2021, focusing on making complex financial concepts accessible to founders without finance backgrounds.
Destin Korver
Workshop Coordinator
Destin joined fivaloneriq in 2024 after working with several BC-based startups. He designs our workshop content and coordinates the practical sessions where participants work through real financing scenarios. His background in educational design helps us create learning experiences that stick with people long after they leave the session.